The move may impact how the company plans to change prices for adjacent tiers.īased on what the company’s co-CEOs have shared, Netflix will begin charging more in specific regions when it determines it has delivered enough “entertainment value” to do so. and Canada, to drive users toward its ad tier, executives said in the company’s earnings note.
The company will phase out its Basic plan for new members in prime advertising markets, including the U.K. While Netflix’s past strategies can indicate what executives are thinking for the future, it is difficult to make any concrete determinations about executives’ plans for price increases. And they can expect to shell out more money for the Standard tier in the near future, given that executives last increased its cost in January of 2022.
consumers can expect the price of the advertising tier to remain stable over the next couple years, since it only launched in November of 2022.
If Netflix follows that same course of action, U.S. But after that honeymoon phase, Netflix tends to increase the monthly cost of its tiers by a couple dollars every year to every other year. In the first four to five years after launching a new tier of service, the company typically doesn’t raise the price of that product.
